Oleander Brings Luxury Living to Brookhaven, Atlanta’s Best “Hipsturbia”
Brookhaven, eight miles northeast of Atlanta, is on a roll. The same week the Urban Land Institute released its 2020 “Emerging Trends in Real Estate” report naming the Atlanta MSA one of the nation’s top 10 markets, the Atlanta Journal-Constitution revealed the winner of its best Atlanta suburb contest. Among dozens of possibilities, Brookhaven captured more than a quarter of all votes to take the top spot.
It’s easy to understand Brookhaven’s allure. It has a healthy stock of gracious homes, strong public and private school systems, two universities (Ogelthorpe and Georgia State), 18 parks, access to major interstates, a great public transit system and a healthy supply of shopping, dining and entertainment options. It blends the most desired features of urban and suburban living, which aligns it with another major trend ULI identified in its 2020 report: the advent of hip, investment-worthy suburbs, or “hipsturbias.”
But until now, Brookhaven lacked appropriate housing in Executive Park, its most quickly developing area since Emory University kicked off a $1 billion plan in spring 2019 to turn it into a live-work-play innovation district. With Oleander by Toll Brothers Apartment Living, a new 348-unit luxury multifamily complex Mary Cook Associates completed recently in this district, Brookhaven gets the glue that will not only cement its reputation as a nationally recognized “hipsturbia” but also spur further growth and development in the suburb.
Thanks to its prime location on Emory University’s 60-acre Executive Park campus, nestled right next to a new Sports Medicine Complex that’s also home to an Atlanta Hawks training center, the area has the luxury residential units it sorely needs—especially since a massive new Children’s Healthcare of Atlanta medical complex is in construction across the street. With healthcare professionals of every ilk working in Executive Park, and more coming soon, Oleander is a critical addition to Brookhaven’s masterplan.
Given its mission to serve as home to hundreds of highly educated professionals at different stages of life—many whom are in healthcare—Oleander’s architecture by Alpharetta, Georgia-based Dwell Design Studio and interior design by MCA was planned with great intentionality to have multigenerational appeal. The five-story, wood-framed building incorporates sustainable construction and universal design elements, while Oleander’s interior spaces are sophisticated, comfortable, multipurpose and restorative. To that end, natural materials in warm, calming hues dominate the interior spaces, while an extensive array of indoor and outdoor amenities use strategic design and furnishings to put active, wellness-focused lifestyles and community top-of-mind.
Oleander’s robust array of amenities set a new benchmark for developments of its class, starting with its 2500-square-foot fitness center that features state-of-the-art equipment and on-demand programming to give residents the latest and greatest in strength and endurance training as well as meditative and rejuvenation options.
Indoors, residents are privy to a several multipurpose spaces, from lounges to a library that does triple-duty as a private conference or dining room, complete with smart screens and video capabilities for the former and a catering kitchen for the latter. In fact, all of Oleander’s public spaces are flexible, multipurpose and equipped with state-of-the-art tech to accommodate social activities, special events, co-working and more. A lounge devoted to games and social interactions includes billiards, shuffle board, a wine tasting bar, lounge seating and secluded nooks for alone time. Even the mail lounge multitasks with its elevated décor and private spaces for working or reading.
Outdoors, a resort style year-round pool sports an expansive sundeck and lounging patio while a contiguous, lushly landscaped courtyard is designed to offer residents an environment for quiet getaways or group experiences. It features an oversize fireplace, multiple grilling stations, a custom-built beer garden with its own tap station, a king-sized communal table, low and high-top dining tables and a range of lounge seating that includes hammocks, club chairs and large scale sectionals. For dog owners, there’s a dog park, complete with toys, an obstacle course and an adjoining dog grooming station.