To predict what tenants will truly appreciate, developers need more than simple demographics on their target audience. Mary Cook lends her hear on the idea of psychographics.
A property needs to create its own story, one that is attractive to tenants, and yet different from other offerings in the marketplace. How do properties go about doing that?
Increased competition and underuse of brick-and-mortar amenities are spurring the multifamily industry to add experiential features. “We have reached the pinnacle of the amenity arms race,” says Mary Cook.
Game-changers, especially in the housing market, can be devastating — a lesson learned from the 2008 mortgage crisis. A decade later, another major game-changer is coming our way, thanks to… Read More
Artificial intelligence technology like Alexa has the possibility to control everything in a unit. Mary Cook Associates founder and President Mary Cook said tech can be used to monitor peak… Read More
Today’s renters—accustomed to boutique hotels, smart coffee shops and restaurants where the décor is as important as the menu—are visually sophisticated and highly design conscious. They want spaces that look… Read More