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Multifamily

Apartment Amenities for Authentic Living
06.05.2019

Mary gives her thoughts on which apartment amenity spaces should stay, and which should go.

Recession-Proof Single-Family and Multifamily Properties
05.30.2019

It is time for residential builders and developers to take heed of economic conditions and recession-proof their projects with design that yields measurable results.

Setting the Stage for the Discerning Renter
05.23.2019

There are four critical questions developers should consider when selecting paint, floor and wall coverings in rental housing amenity spaces.

Psychographics: The Next Step in Multifamily Development
10.30.2018

To predict what tenants will truly appreciate, developers need more than simple demographics on their target audience. Mary Cook lends her hear on the idea of psychographics.

In Chicago Market-Rate Multifamily, the Competition to Stand Out is Fierce
10.30.2018

A property needs to create its own story, one that is attractive to tenants, and yet different from other offerings in the marketplace. How do properties go about doing that?

How Experiences Are Replacing Amenities in Multifamily
10.22.2018

Increased competition and underuse of brick-and-mortar amenities are spurring the multifamily industry to add experiential features. “We have reached the pinnacle of the amenity arms race,” says Mary Cook.

5 Game Changers for Building and Development in 2018
02.09.2018

Game-changers, especially in the housing market, can be devastating — a lesson learned from the 2008 mortgage crisis. A decade later, another major game-changer is coming our way, thanks to… Read More

Midwestern Multifamily Real Estate Is Now A Game Of Inches
11.30.2017

Artificial intelligence technology like Alexa has the possibility to control everything in a unit. Mary Cook Associates founder and President Mary Cook said tech can be used to monitor peak… Read More

Three Common Design Mistakes That Keep Renters at Bay
10.09.2017

Today’s renters—accustomed to boutique hotels, smart coffee shops and restaurants where the décor is as important as the menu—are visually sophisticated and highly design conscious. They want spaces that look… Read More

5 Design Trends In Multi-Family Buildings
12.15.2016

Keeping units filled in multi-family buildings can be a challenge. Whether renting or buying, today’s residents are looking for amenities that go beyond the apartments themselves and out into the… Read More

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