To predict what tenants will truly appreciate, developers need more than simple demographics on their target audience. Mary Cook lends her hear on the idea of psychographics.
A property needs to create its own story, one that is attractive to tenants, and yet different from other offerings in the marketplace. How do properties go about doing that?
Increased competition and underuse of brick-and-mortar amenities are spurring the multifamily industry to add experiential features. “We have reached the pinnacle of the amenity arms race,” says Mary Cook.
Mary Cook gives her input on how builders are staying in sync with buyers as millennials start to purchase homes.
Multigenerational households are growing in popularity. This trend has created new expectations for interior design. Read about the tips Mary Cook has for making everyone in the home happy.
Mary Cook gives her three design tips for kitchens and baths that will catch the eyes of Millennials.
This cottage in Lake Geneva, WI has a master suite designed to take full advantage of the panoramic views that the property has to offer.
This article discusses how linking your indoor space to your outdoor space has become a new trend. This trend is increasing wellness and the spirits of the homeowners.
Read about how smart home technology can make life easier for extended families living under one roof.
These trend-setting renters, including both singles and couples, were top of mind for a multifamily design in Frisco, TX, and the space reflects the social interaction and local connectivity that is important to this group.