It’s important to consider mistakes to avoid, as well as features to add, during development.
Builders and developers—be it of single-family homes, multifamily apartments, or condominiums—must pay attention to interior design trends that have a direct impact on occupancy.
Nowadays the newest recession-proof tool is psychographics research that factors in customized lifestyle choices, Mary Cook says.
A new year always brings a new set of trends. This year, one trend stands out above all others in the housing industry—psychographics.
Gone are the days when commercial interior designers put color palettes, design styles and furnishings first. Mary Cook details her thoughts for the new 2019 trends.
Mary Cook Associates seize the opportunities to weave past history into new designs created for clients
To predict what tenants will truly appreciate, developers need more than simple demographics on their target audience. Mary Cook lends her hear on the idea of psychographics.
A property needs to create its own story, one that is attractive to tenants, and yet different from other offerings in the marketplace. How do properties go about doing that?
Increased competition and underuse of brick-and-mortar amenities are spurring the multifamily industry to add experiential features. “We have reached the pinnacle of the amenity arms race,” says Mary Cook.
Mary Cook gives her input on how builders are staying in sync with buyers as millennials start to purchase homes.