Posts by Mary Cook
Creating model homes for imaginary clients sounds like a dream job. That’s what people tell us when we explain the strategy behind model home merchandising, while the professionals we work… Read More
Avoid these mistakes to ensure your facility is more livable for the exacting Baby Boom generation, says designer Mary Cook.
Technology, flexible layouts and contemporary style are key to attracting young buyers, says BUILDER blogger Mary Cook.
Five trends impact how we design commercial interiors—psychographics, sustainability, wellness, community and authenticity. All are explained in this post and evident in this community room.
Identifying business trends is… Read More
It’s important to consider mistakes to avoid, as well as features to add, during development.
Builders and developers—be it of single-family homes, multifamily apartments, or condominiums—must pay attention to interior design trends that have a direct impact on occupancy.
Psychographics help us know what features residents want in their homes and community settings. Features that take sustainability serious were a must in this Wisconsin residence, which features materials that… Read More
Nowadays the newest recession-proof tool is psychographics research that factors in customized lifestyle choices, Mary Cook says.
A new year always brings a new set of trends. This year, one trend stands out above all others in the housing industry—psychographics.
Gone are the days when commercial interior designers put color palettes, design styles and furnishings first. Mary Cook details her thoughts for the new 2019 trends.