Posts by Mary Cook
The housing market may be cool for now, but there’s a huge wave of potential buyers on the horizon that are about to heat things up: aging millennials. In the… Read More
Builders and developers have spent much of the year looking over their shoulders, expecting a recession to strike at any time. Housing growth can’t keep its momentum going forever, but… Read More
Developers and managers should not take the advantages of the Tax Cut and Jobs Act of 2017 for granted, says designer Mary Cook.
Mary gives her thoughts on which apartment amenity spaces should stay, and which should go.
It is time for residential builders and developers to take heed of economic conditions and recession-proof their projects with design that yields measurable results.
Using virtual reality can supplement other model home merchandising tactics for a comprehensive approach.
There are four critical questions developers should consider when selecting paint, floor and wall coverings in rental housing amenity spaces.
Creating model homes for imaginary clients sounds like a dream job. That’s what people tell us when we explain the strategy behind model home merchandising, while the professionals we work… Read More
Avoid these mistakes to ensure your facility is more livable for the exacting Baby Boom generation, says designer Mary Cook.
Technology, flexible layouts and contemporary style are key to attracting young buyers, says BUILDER blogger Mary Cook.