03.23.2010

Victory at Signature Place

We recently completed a fantastic project that I hope will be the harbinger of what is to come for 2010.  The pace was feverish and the project a challenge, but in the end our success and that of our colleagues at Accelerated Marketing Partners, was spelled out in no uncertain terms. 

In early February, my good friend and long-time colleague Jon Gollinger emailed over three plans from a 242-unit condo building, telling me he needed great models in 11 days.  Over the last 20 years, Jon and I have collaborated on hundreds of projects, many of them conventional models, and many, like this project, less conventional.  Accelerated Marketing is one of the foremost property auctioneering firms in the US, helping distressed properties find their footing while also creating value where before only questions lay.  As the head of Accelerated, Jon Gollinger took one look at Signature Place in St. Petersburg, FL, and knew that he wanted us on board to help create marketable interiors to help drive his auction sales. 

With less than two weeks to complete the units, the MCA team dove in head first, figuring out how to create big impact, prove function and livability, and maximize perceived value for $25 a square foot.  The finished projects were stunning.  Even more exhilarating, however, were the results of AMP's auction campaign.  In a few short hours, an astounding 51 units (yes, including our models) were sold at auction.  By the next day, an additional 12 units had been sold conventionally.  We are more than thrilled to have been a part of such a fabulous project, and even more thrilled to know our work had such solid and immediate results with the buyers at Signature Place.

Click here to read a little more about the groundbreaking sale, or here to read an interview with Jon Gollinger about his unique perspective on property auctions and the victory at Signature Place.