Designing Trends

New Jersey & Company: May 01, 2008

Real estate trade magazine New Jersey & Company provided an overview of the business philosophy of Mary Cook & Associates, with emphasis on the level of detail that goes into appealing to prospective homebuyers.

At River Place in Butler, New Jersey, Mary Cook & Associates created three extremely detailed profiles of fictitious people in order to fine-tune the design approach for the model homes. The models were designed to fit each imagined lifestyle - from a professional chef to a fitness expert. Homebuyers identified with the authentic feel of these models, and over 50 percent of the homes sold in less than four months.

The article also described the firm's other pursuits, including designing furniture accessories, such as a mudroom cubby system, to show prospective homebuyers how to make the most out of their future space.